Sunday, July 17, 2011

Plus-Size Retailer Celebrates First Anniversary with Relaunch, Unveils New Style Your Way Outfitting Tool

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Have you ever heard of Sonsi?  It's a retailer for the Plus-Size Woman, sizes 12 and up.  I have some exciting news, Sonsi has Launched “Style Your Way Summer Challenge”, inviting women to put their fashion styling talents to the test.  Full figured women coast to coast will have an opportunity to use Sonsi’s new, innovative outfitting tool to create head-to-toe summer ensembles for the chance to win a $200 gift card to put towards an outfit of their choice.  With a $200.00 gift card you can definitely put an awesome outfit together!  So, go take the challenge and enter your fabulous creative outfit to win the $200.00 gift card!  I used the outfitting tool to create the outfit above and the one below.

Find the item you like, then just drag the item to the stage or you can just click to add it.  You can create the outfit of your dreams, a classy everyday outfit or any other outfit you would like to create.  The outfitting tool is very easy to use, as you can see in the picture above.  Like the outfit I put together, it would be great for going out to dinner or just hangout with friends.  It's quite fun to see what kind of outfit you can put together and as you put the outfit together you can purchase those items as well.  It's a great way to just play around with the huge selection of wardrobes that Sonsi has to offer all of us lovely ladies!  Check to see all the other outfits people have submitted and get creative and share your personal style with the community.  You must share your outfit to have a chance to win!

About the Style Your Way Summer Challenge

Now til August 12th, women can submit their Style Your Way Summer Challenge entries until Thursday at midnight for each of the four consecutive weeks.  The weekly winner will be announced each Friday (July 22, July 29, August 5 and August 12) and each weekly winning outfit will be featured on Sonsi.   Visit the for official rules.

Did you know that nearly 60 percent of American women are size 12 and up, and are no longer content to be the silent majority.  Sonsi’s new upgrade sets the industry bar for personalized online customer service and social engagement to a new high.  Sonsi’s new Style Your Way outfitting tool takes shopping online for clothes to a new interactive level by letting plus-size women create a personal online wardrobe, share their individually styled outfits with friends and other women for feedback, and tap into each others’ inspiration.  Once they find an outfit they love, women can purchase their styled outfits directly from the tool.

Citing Sonsi’s Style Your Way outfitting tool as a breakthrough for curvy women, Sonsi General Manager and Publisher, Jill Hutchison, is certain the new tool will lead them to discover just how much fun social shopping can be.  “Whether their customers’ lifestyles require them to be dressed for success, out and about, playing with the kids or just relaxing at home, this unique outfitting experience makes it easy for them to plan, coordinate and accessorize their wardrobes online,” says Hutchison.  “With access to thousands of items, Style Your Way is like a personal fashion help desk.  It gives women validation, inspiration and a peek at what’s worked for other women their size.  This is exactly what plus-size gals have been waiting for!”

In addition, Charming Shoppes’ universal shopping cart - which connects the brands Lane Bryant, Catherines, Fashion Bug, Cacique and Loop 18 - now includes Sonsi and its assortment of over 380 brands.  In a move designed to offer even more convenience to its customers, Sonsi now offers the option for customers to have any order, with any combination of brands, shipped to any of the Lane Bryant, Fashion Bug or Catherines 2,000 nationwide store locations for pickup.  Women save time shopping a vast selection of merchandise with a single checkout and save money: the ship-to-store option is free! 

Style Gets Personal on

Sonsi hopes its Style Your Way outfitting tool will inspire women to achieve their full fashion potential by allowing them to interact with the plus-size community and learn what fits and flatters their individual figures.  Enlisting the help of fashion maven and plus size celebrity stylist Susan Moses, Sonsi will give Style Your Way visitors an insider’s view of Susan’s favorite ensembles across a variety of “what to wear” categories.  In addition to getting a peek at the looks experts and fellow fashionistas have created, Style Your Way customers will be able to browse ready-made ensembles created by Sonsi stylists addressing a wide range of day wear into evening occasions.

According to NPD Group Chief Industry Analyst, Marshal Cohen, the multi-billion dollar plus-size apparel market “is at the beginning of a growth stage."  With more than half the population shopping for plus-size apparel, Sonsi’s Hutchison is not surprised and believes that the market is ready for innovative tools that will take it to the next level.  “Sonsi is pleased to offer conveniences such as a single check-out, ship-to-store and an outfitting tool that meet the needs of this underserved market.  They are dedicated to bringing these women a variety of fashion choices in a fun, community-based environment that embraces beauty in all shapes and sizes,” added Hutchison.

Nearly a year ago, began as a new social commerce concept that merged fashion retail with magazine-style content and social networking, specifically for full-figured women.  Since its June 2010 launch, continues to expand its collection, with new brands like IGIGI by Yuliya Raquel, Sydney’s Closet, Sealed With A Kiss Designs, PalmBeach Jewelry and more.  In celebration of Sonsi’s first anniversary and the launch of the Style Your Way outfitting tool, Sonsi was at the head of the hub of the U.S. fashion industry - New York City - where it was playing a leading role in Full Figured Fashion Week, produced by DeVoe Signature Events, June 16-18.  As the event’s presenting sponsor, Sonsi staged its very first NYC runway show as part of Full Figured Fashion Week’s grand finale runway showcase.

About Sonsi

Launched in June 2010, Sonsi offers one of the largest online assortments of plus-size women’s apparel, accessories and more, specifically for women size 12 and up.  Recently named Best Plus Multibrand Retailer in’s 2011 Readers Choice Awards, Sonsi  brings women notable brands in a variety of styles and price points such as Sydney’s Closet, Kiyonna, Lane Bryant, alight, Catherines, Fashion Bug, Sealed With A Kiss Designs, Cacique, IGIGI by Yuliya Raquel and many more.  Celebrating its first anniversary, in June 2011 Sonsi introduced Style Your Way, a new outfitting tool which lets full figured women create, share and shop for outfits from the site’s more than 380 brands in one convenient shopping destination.  SonsiLiving, the social side of Sonsi, is an online social community where women can stay informed with expert information and advice covering topics such as fashion, beauty, health, relationships and more.  Sonsi, Inc. is a wholly owned subsidiary of Charming Shoppes, Inc.

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"This post was made possible by Mom Spark Media.  The opinions expressed are my own and were NOT influenced in any way.  I was compensated with a $50.00 Gift Card to Sonsi."

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