Thursday, September 15, 2011
Do you love finding healthy beverages to drink? I got the perfect one for you, it's called Vita Coco Coconut Water! Vita Coco's an all-natural, super-hydrating, fat-free, cholesterol-free, digestion-balancing, nutrient-packed, potassium-stacked, mega-electrolyte coconut super water!
Did you know that Vita Coco has 15 times more potassium than that found in sport drinks? It's also naturally loaded with the five key electrolytes: potassium, magnesium, phosphorous, sodium and calcium. It's what you need to stay hydrated. On a diet? No sweat! Vita Coco is also fat and cholesterol free.
About the Vita Coco 100% Pure Coconut WaterVita Coco is stacked with potassium and is as natural as natural gets. Vita Coco is about hydration. Hydration is important no matter who you are. It's okay if you're not a marathon runner, football player or some sort of other athlete. Vita Coco does not add any sugar to the brand’s products, although they do use natural fruit purees in their flavored coconut waters, some of which contain small amounts of natural sugar.
Vita Coco is 100% natural, there is no fat or cholesterol, more potassium than two bananas and contains five essential electrolytes.
One evening in a Manhattan bar in February 2003, childhoods friends, Ira Liran and Michael Kirban, were speaking with two young women they had just met from Brazil. When asked what they missed most about their country, one of the girls, without hesitation, answered ang de coco. Coconut water, she explained, is the most nutritious and delicious drink the world!
Two months later in Brazil, visiting one of the Brazilian women who would eventually become, his wife, Liran started researching the prospect of branding coconut water for the American market. He realized her enthusiasm for the beverage was not exaggerated. Brazilians just cannot get enough coconut water. After spending serveral months working with coconut plantations and producers, making connections, and learning the politics of production in Brazil, Vita Coco was born.
Meanwhile, Kirban started the initial market research in New York. Meeting with distributors and beverage insiders, he quickly realized the tremendous consumer interest in "functional beverages". He spoke with several distributors who then introduced Kirban to some of their key accounts. The Response was fantastic.
In summer 2004, the two successfully brought Vita Coco to market in a handful of stores along the East Coast. Since that fateful night on the Lower East Side in 2003, Vita Coco has not only carved a new market in the non-carbonated beverage business and redefined the alternative sports beverage category, it has also become one of the fastest growing lifestyle beverages in North America.
Vita Coco's popularity only continues to increase. Now available in over 17,000 retail stores nationally, Vita Coco is one of the hottest beverage brands in the world, with a cult-like brand loyalty.
A product sample was received for review. I was not paid in any form of cash for this posting. The opinions expressed are my own and were NOT influenced in any way.